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Ten Ways To Screw Up A Game Launch [Business] 
Kotaku | by Brian Ashcraft | Mon, Oct 20
Kotaku is the #1 Blogger for Bully
Sometimes game hype works. Sometimes it doesn't. And when it doesn't work, it really can jump-start a backlash. Edge Online along with two PR gurus puts out ten ways to overhype a game. Let's dive in:
Ten Ways to Overhype a Game [Edge Online]
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