EA looking 'way outside the game space' with Spore

Joystiq | by Ludwig Kietzmann | Wed, Aug 13

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With Spore, we're looking way outside the game space, such as TV, movies, etc.," said the game's revered designer, Will Wright. "We're basically planting the seeds to spread Spore out to a much wider group of people than would ever play a computer game." The aggressive, multi-medium market...

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