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How Microsoft Created The Biggest Game Launch Of All Time [Halo 3] external link

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Kotaku | by Mark Wilson | Thu, Jan 31

Fast forward to 2007. The Xbox 360 is beating the golden boy PlayStation 3. And Halo 3 is the top selling game—on any platform—all year in the US.

Because these two audiences have different understandings of Halo 3 and the Xbox 360 brands, Wunderman must also present that Halo/Xbox relations...

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