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EA Signs "Massive," Realtime Ad Deal external link

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Kotaku | by Mark Wilson | Fri, Jul 27

Kotaku is the #1 Blogger for Madden NFL

EA just signed a deal with Microsoft-owned advertising company Massive to put realtime, dynamic ads into five of EA's upcoming titles: Madden NFL 08 (Xbox 360, PC), NASCAR 08 (Xbox 360), NHL 08 (Xbox 360), Tiger Woods PGA Tour 08 (Xbox 360, PC) and Skate (Xbox 360).

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