5 Months Ago, WELT ONLINE says (in EA's Need for Speed SHIFT Puts Racers in Control With All New ...) Electronic Arts Inc. (NASDAQ:ERTS) today announced details on the exclusive driver profile system in Need for Speed™ SHIFT. Driver profile is the ultimate extension of the true driver's experience. Extending through the single player career and online ...

And WorthPlaying.com says (in 'Need for Speed Shift' (PSP/PS3/X360/PC) - 8 New Screens)  CA
Designed to deliver a true driver's experience that reflects contemporary motorsports, Need for Speed Shift is built by racers for racers. Need for Speed Shift delivers an authentic and immersive driving experience developed by Slightly Mad Studios in ...

And download.boomtown.net says (in E3: Need for Speed: Shift E3 2009 trailer)  UK
Need for Speed Shift brings a true driver's experience to some of the world's most iconic racing tracks, including the storied Brand's Hatch in the UK. The game also features the largest roster of high-performance cars in Need for Speed history ...