This Week, Brian Ashcraft from Kotaku says (in Firmware 3.10 Update Is Live) Just a heads up — PlayStation 3's 3.10 firmware update is live. Go check it out with Facebook integration with your trophies, store purchases and in-game progress.

Thoughts, impressions, etc. in the comments!

And PS3 News PS3NEWSCOM 17801 from PS3News says (in Sony Confirms Release of PS3 Firmware Update 3.10 for Today) Press Release: Sony Computer Entertainment America Inc. to Offer Richer Online Social Experience to PlayStation 3 Computer Entertainment System Owners with Facebook Integration
Next Firmware Update (v3.10) Enables PlayStation... Read More »

And Luke Plunkett from Kotaku says (in Facebook Comes To The PS3 Today) The main attraction will of course be Facebook integration with your trophies, store purchases and in-game progress. Though, as someone who uses the feature all the time, the new improved photo galleries are also something to look forward to.

And ken@legitreviews.com (Ken Brown) from Legit Reviews says (in Sony PlayStation 3 Firmware (v3.10) Update Preview) Hi everyone, heres an early peek at PlayStation 3 (PS3) firmware update (v3.10). The latest update incorporates Facebook into the PS3 experience. By linking your PlayStation Network account to your Facebook account, you will have the option for the PS3 to automatically update your Faceb...

And Shacknews says (in Facebook Coming to PlayStation 3 in Next Update) Joining the Xbox 360 and Nintendo DSi, the PlayStation 3 is the latest game console to integrate Facebook, as Sony has confirmed that the system's next firmware update--v3.10, due "soon"--will add support for the social networking site.

And PSU.com says (in PlayStation 3 firmware (v3.10) coming soon) Sony will 'soon' release firmware update (v3.10) for the PlayStation 3. As recently speculated, the next firmware update will include Facebook integration, a revamped photo section, and a change to the PlayStation Network Friends List. With the new firmware, you'll have the option to li...

And Eurogamer says (in News: Facebook features due in PS3 update) The next PlayStation 3 firmware update will allow you to post Trophy and PlayStation Store activity to your Facebook news feed.

With the advent of firmware 3.10, which is due "soon", developers will be able to code features in their games that post to the news feed as well.

And PS3 News PS3NEWSCOM 17724 from PS3News says (in Video: PlayStation 3 Firmware v3.10 Update Preview) To quote: Hi everyone, here's an early peek at PlayStation 3 (PS3) firmware update (v3.10). The latest update incorporates Facebook into the PS3 experience.
By linking your PlayStation Network account to your Facebook account, you will have the option for the PS3 to automatically update...

And Ryan F. from ps3.qj.net says (in PS3 firmware update v3.10 incoming, previewed) Heads up to all PlayStation 3 owners! Sony has just revealed some more details about the upcoming PS3 firmware update version 3.10 which is scheduled ...

5 Months Ago, 51N15T3R PS3NEWSCOM 13848 from PS3News says (in Patch: PS3 Firmware 2.80 Update is Now Available!) Hello, I just wanted to provide everyone with a head's up that the next PLAYSTATION 3 system software update (v2.80) will be coming soon. The playback quality of some PLAYSTATION 3 format software has been improved.
You can download the 2.80 PS3 Firmware Update now below!

6 Months Ago, Karl B. from qj/ps3 (Feedburner) says (in Patch: PS3 firmware 2.76 now out) Hello, I just wanted to provide everyone with a head s up that the next PLAYSTATION 3 system software update (v.2.76) will be coming soon. This is a minor update that improves the playback quality of some PS3 format software.

There's a lot of noise on the US PlayStation boards mentioning proble...

And 51N15T3R PS3NEWSCOM 12808 from PS3News says (in Patch: PS3 Firmware Update 2.76 Incoming) Posted by [b]Eric Lempel[/b], Director of PlayStation Network Operations today via PS Blog:
Hello, I just wanted to provide everyone with a head's up that the next PLAYSTATION 3 system software update (v.2.76) will be coming soon.
This is a minor update that improves the playback quality o...

And PSU.com says (in Patch: New PS3 firmware update announced) The next PlayStation 3 system software update (v.2.76) is coming soon. Eric Lempel, director of PlayStation Network Operations, announced the update on the PlayStation Blog. The minor update will improve the playback quality of some PS3 format software, although no details were release...