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Eidos Trying to Delay Negative Tomb Raider: Underworld Reviews external link

1up.com | by Kris Pigna | Sat, Nov 22

Tomb Raider: Underworld hit stores this week, and in an effort to craft a high early ranking on Metacritic, Eidos has tasked a PR firm to try and convince publications to hold off on their reviews if the scores are below a certain threshold (via Shacknews).

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6 bloggers weighed in on a similar topic

15 Months Ago, Lee Bradley from That VideoGame says (in Eidos attempts to fix Tomb Raider Metacritic scores) This one makes me feel grubby just typing it. It seems Eidos UK’s PR firm are attempting to control the Metacritic score of Tomb Raider: Underworld. The news originated when Gamespot UK journalist Guy Cocker revealed (via twitter) that Eidos was requesting reviews of less than 8.0 for the ga...

Thumbnail And Jon G. from Nintendo DS says (in Opinion: Of Metacritical importance: UK Tomb Raider PR firm called out for "trying to fix Metacritic scores," Issues statement in reply) This story first broke last Wednesday when a UK journalist wrote on his twitter account that Eidos British PR firm Barrington Harvey sought to prevent any review lower than 8.0/10 for Tomb Raider: Underworld (PlayStation 3, Xbox 360, Wii, DS, PC, PS2) from getting published until three d...

Thumbnail And Jon G. from Xbox 360 says (in Opinion: Of Metacritical importance: UK Tomb Raider PR firm called out for "trying to fix Metacritic scores," Issues statement in reply) This story first broke last Wednesday when a UK journalist wrote on his twitter account that Eidos British PR firm Barrington Harvey sought to prevent any review lower than 8.0/10 for Tomb Raider: Underworld (PlayStation 3, Xbox 360, Wii, DS, PC, PS2) from getting published until three d...

Thumbnail And Jon G. from Wii says (in Opinion: Of Metacritical importance: UK Tomb Raider PR firm called out for "trying to fix Metacritic scores," Issues statement in reply) This story first broke last Wednesday when a UK journalist wrote on his twitter account that Eidos British PR firm Barrington Harvey sought to prevent any review lower than 8.0/10 for Tomb Raider: Underworld (PlayStation 3, Xbox 360, Wii, DS, PC, PS2) from getting published until three d...

And Ars Technica says (in Eidos PR "managing" review scores of new Tomb Raider)  MA -
It most cases being told you can't review the new Eidos game is something of a relief more than it is a punishment. Here's a hint at the best way to ...

Thumbnail And Justin McElroy from Joystiq says (in Eidos UK blocks Tomb Raider Underworld reviews below 8/10) Reps from the UK PR firm for Eidos have confirmed that they're asking publications not to release any reviews for Tomb Raider: Underworld below an 8/10 until Monday. The firm says they're doing so at the request of Eidos, which is trying to manage the scores for as long as it can. The game is cur...

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