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Activision Blizzard Planning iTunes Rival Based off Guitar Hero external link

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DigitalBattle | by Rajiv Ashrafi | Fri, Jul 11

DigitalBattle is the #2 Blogger for Vivendi Games

“I don’t think there have been a lot of credible alternatives to iTunes but Guitar Hero certainly has that potential,” said Activision Blizzard CEO Bobby Kotick.

Interestingly, Vivendi Games (who merged with Activision) is the owner of Universal Music, which Kotick hopes to make use of.

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